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Descriptions of Services

Service Description
Domain Name Registration
(1 yr)
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Your domain name (URL) is your identifying name on the Internet.  People find your web site by either typing in your domain name or clicking on a link to your domain name from another site or a search engine.  You must purchase the right to use the name from a domain name registration service.  Our service involves setting up an account with a registration service and purchase the rights to the name for you.  You can also do this on your own if you like.

 The typical third party cost is $35 per year and is paid directly to the registrar.

Basic Site Design from Template (5 pages)
Click Here to see sample designs
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We will set up and design your site using one of our standard designs.  Click on the link to the left to see 35 sample designs.  Some changes to the design are simple and will be included in the basic design fees.  We can alter the design a by changing background colors, typeface, type color, etc.  We will include your logo and one or two simple graphics provided by you.  We can also apply different themes to different pages, but that is generally not desirable.
Additional Standard Pages
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We will add additional pages with content you provide us.  Additional pages will be formatted in the same design as the rest of your web site, or any additional design chosen from our standard designs.

Additional pages are usually necessary when the site has a lot of graphics (i.e. photos, design images, logos, etc.).  If a page has too many images, it will take too long to load, and viewers may lose patience and leave before the page is fully loaded.
Custom Site Design
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If you purchase a package, additional charges will be incurred for custom site design work, if you need us to modify graphics, if you ask us to provide copy writing service, or custom page designs.  After your site is up and running, if we provide graphics or copy writing for you, or if you want us to redesign or modify part or all of your site, your will incur fees at the custom design rate.
Advanced Site Design
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Advanced work consists of anything that is highly technical in nature, such as custom Java scripting, custom database set-up, advanced animation, or intensely interactive sites. We can provide most services, but in the event these additional services are necessary, we contract with one of our highly-skilled designers to provide those services.  Regardless of who does the coding for your site, we remain ultimately responsible and make sure that the work is done properly and timely.
Custom Graphic Design
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We contract with talented graphic artists who can create logos, and provide you with custom graphics for your site.  Our artists can layout the designs for your printer, in the event you want to have a consistent look between your site and your print advertising.
Set Up Service with Host Company
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Click Here for estimates of third-party fees
Once you have your domain name, you must direct that name to a server.  The hosting company's job is to provide space on their servers, a secure and fast connection, and the appropriate support software and personnel,  to "host" your site.  Our job involves retaining a hosting company to direct your domain name on their servers, setting up your e-mail accounts on their servers and uploading your site to the server.  We will also teach you how to administer your e-mail or we will be happy to do it for you.
Set Up Merchant Account
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It is usually best that you set up a merchant account with your local bank then provide us with the merchant account numbers for integration into your site.  We can also work with your existing merchant account numbers if you have them already for your business. If we do it for you, we can set up an account with your local bank or with a company that specializes in Internet merchant accounts.  It involves setting up a merchant account for MasterCard/Visa, obtaining a separate number for American Express/Optima/Diners Club and for Discover Card.

The fees for merchant accounts are paid directly to the provider, and usually consist of a set-up fee of $50-$100, and a monthly fee consisting  of a monthly minimum fee (typically $25) and a percentage of the sales (usually 2.5+%).
Set Up Merchant Account Internet Gateway
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Each merchant number and your general information has to be linked to your Internet Gateway.  An Internet Gateway is your connection between your web site an your bank and usually serves to process the transactions.  Most Internet Gateways also provide you with the ability to go to their site and process credit card information by hand on their site.  The Internet Gateway will be linked to the checkout button on you site.

Internet Gateway fees (paid directly to the Gateway Service) are usually $10-$20/mo.
Set Up Shopping Cart Software
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We will find the appropriate shopping cart software or online shopping cart service to suite your site's needs and your budget.  We will arrange to purchase or lease the software or sign up for the service.  We will integrate it into your site and either provide you with instructions as to how to add the products and administer it yourself or we will enter the products and administer it for you.  Additionally, in the case of most databases,we can coordinate your shopping cart we have people we contract with for complex database services.

Shopping cart software usually costs $100 - $200 for basic sites to several thousand for large sites with hundreds or thousands of products.  These fees are paid directly to the software company or the provider.
Basic Search Engine Submission
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We will submit your site to Yahoo! Lycos, Northern Light, Google, Alta Vista, Excite and MSN.  While doing this we will sign you up for other search engines, but unless you opt for the hourly submission service we reserve the right to decide how many and which other sites to submit to.  If we submit your site to any pay sites (including Yahoo! in the event your site is a commercial site) you must first agree to pay for their charge before we will submit your site.  We try diligently to make sure that you will never be surprised with a fee.

Typical third-party fees range anywhere from $39/year to $200 per year for basic site submission.  These fees are paid directly to the search engine.
Site Promotion Services
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We will prepare a web marketing proposal which recommends various sites, search engines and marketing services designed to bring targeted traffic to your site.  The proposal details the service and provides our reasoning so that you can make the decision as to which service to use.  After you review the proposal, and decide which services you would like to pursue, we will either implement those items or give you detailed instructions so that you can do it yourself.  If you like, we can monitor the progress of each program and provide you with monthly or weekly reports.

Search engine promotion fees can be a few hundred dollars a month or several thousand a month.  If properly targeted, you will be able to track the resulting business to your site.
Site Maintenance
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Site maintenance can consist a variety of services.  Which services will be needed for your site will depend on your site and which services you request of us.  The following is a list of examples of site maintenance services:
 
bulletE-Mail Administration
bulletAdding, deleting and modifying graphics, descriptions or prices for products in your shop.
bulletChecking on web site links,  keeping the basics up to date, and informing you of any site modifications which need to be made.
bulletUpdate broken links.  Frequently, pages which your site links to will change or move.  When this happens the link on your site will bring up an error message, which looks unprofessional.  We monitor and update broken links to prevent this.

 

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Last modified: 12/26/2005